When we first considered setting up in China in 2009, we did not have the resources to set up a separate organization of the right size in a short time. Nor did we have sufficient knowledge of administrative and legal issues in China, from establishing a company to running the day-to-day business.
Startup Factory was a solid partner that offered us all the necessary technical and business support. A setup (assembly shop and offices) and a solid network of suppliers was established very quickly, providing the basis for our business in China. In the localization of a range of material handling systems we benefited from Startup Factory’s knowledge and extensive network. We completed our first order in China in 2010 and made a profit in the first year. We were able to meet the high quality and delivery requirements of our mainly German OEMs in the automotive and airport business right from the start.
We had a very good feeling from day one and can look back on many years of cooperation based on enormous trust. That may be one reason why we did not press ahead particularly quickly with an “exit” and setting up entirely on our own. One big advantage is that until recently the key positions were filled by Startup Factory personnel so we did not need resources from headquarters for our day-to-day business.
Agreement on important issues was always uncomplicated and my personal presence in China was reduced to a few visits a year. It really can be said that the sustainable success of Sturm Machinery in Kunshan would not have been possible without the colleagues from Startup Factory. I would particularly like to thank the two Bernds for their tremendous support over many years.
I wish you continued success!